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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    How do you decide which outlet is best? That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech...

  2. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Twitter isn't the lone social media outlet that is taking off for the new head of the Catholic Church. The Vatican reinstated their use of Twitter to announce that the new pope had been chosen, so seemingly social media is going to continue through...

  3. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Remember the traditional press release has the main purpose of garnering the attention of a journalist from a bona fide media outlet that can tell your newsworthy story to his or her audience. There still is an SEO value proposition and component...

  4. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Has Brand Recognition (each brand has people who recognize it on their personal social media outlet) Increasingly, people are genuinely interested in getting their business involved in social media but they're afraid that they would be wasting...

  5. Google Not Responsible for Policing YouTube Content: French Court

    Google recently commissioned a top first amendment rights academic to make their case that they are a media outlet, much like the New York Times, and are therefore protected by freedom of speech law. Stateside, a U.S.second circuit court of appeals...

  6. LinkedIn Advertising Tips For Beginners

    A mindshift has to occur no matter which paid search outlet you use so you can understand your options, adapt your targeting, and achieve your goals. Ad Destination: Are you going to send them to a page on your website or one of your company pages...

  7. How to Get Links from Journalists

    While I'm not about to open a debate on the difference between journalists and bloggers, one key point to consider is that journalists will have attained their status through the study of journalism at a higher educational level, or have worked...