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  1. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. But social listening can actually do much more than inform your social...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put...

  3. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Map out the following items in your content strategy: Once you have your strategy and your structure down, it's time to make your content...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Education Is Your Strongest Strategy Consider them and mold them to fit your strategy.

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Many marketers actually rush to produce content via a stand-alone tactic that may get them shares but serves little business purpose (strategy). Publishing for personal need, awareness, and engagement is an important part of your content marketing...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...