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  1. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. Once you have developed a list of targeted keywords, you must determine how...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes Is there engagement with your brand on social media sites? There's no need to wait for rare or one-off occasions to do this type of review of your account.

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: Use multiple media types What's more, the correlation values regarding...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization Continuing an engaged social media presence One of the things Google said happened in the Pigeon update was an improved distance and ranking parameters. Over at Blumenthals.com, for one query, it appeared that the...

  5. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. At the very least, consider creating a social media friendly landing page that presents one simple...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Where Content and Optimization Meet: The Point of Creativity Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration.

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. It is brought to you and programmed by Search Engine Watch and our parent...

  8. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Also, about 60 percent of product reviews are shared in face-to-face...