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  1. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As we're coming up on the one-year anniversary of Google...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    That's why social media automation tools were invented. The vicious cycle of content creation is more common than not in the field of content marketing. When you follow the Strategize-Structure-Systemize process, you are finally on your way to...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The most-shared mainstream media included content from Forbes, The New York Times and The Wall...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But that doesn't mean that they shouldn't be in your media mix. However, relying solely on your golden corral keywords is known as putting all your eggs into one basket. The 80/20 rule can apply to numerous aspects of your campaigns; geographic...