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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One important aspect about social media that is often overlooked in enterprise organizations is the importance of being social and developing quality relationships over time with people who respect your knowledge and contribution to the industry...

  3. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. This builds your marketing list and your own audience for future promotions. People are much more cautious about link-building now, and rightly so...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Social Media The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. It was not only the macro media mix modeling that...

  7. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It is sponsored by WordStream and DWA Media. The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live places such...

  8. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    There are several key ingredients that make this social media campaign so incredibly effective. The default approach for many brands when initiating social media is to broadcast. It is important to note that social media was used to tell the story...