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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Share on Social Media Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books?

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  3. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  4. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? There's no need to wait for rare or one-off occasions to do this type of review of your account. A few simple mini-deep dives at specific times throughout the year can dramatically benefit...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says.