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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? There's no need to wait for rare or one-off occasions to do this type of review of your account. A few simple mini-deep dives at specific times throughout the year can dramatically benefit...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says.

  4. Social Customer Service Secrets to Avoid Negative Search Results

    We are moving from a one-to-many part of the social media revolution to a shift focusing on one-to-one," said Scott. Less Than One Hour Response Time - There Is No Hold Button in Social Media Search results beware and be aware, customer service is...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    One important aspect about social media that is often overlooked in enterprise organizations is the importance of being social and developing quality relationships over time with people who respect your knowledge and contribution to the industry...

  7. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    Continuing an engaged social media presence One of the things Google said happened in the Pigeon update was an improved distance and ranking parameters. Over at Blumenthals.com, for one query, it appeared that the "radius of the search has been...