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  1. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like Tumblr and Instagram joining the advertising game in late...

  4. 6 Tips For Hiring a Real Social Media Marketer

    It's about understanding where to connect in the networks and how to engage, not once, but on a frequent basis which then becomes expected of your target audience. Good social media marketers have an understanding of classic marketing in general...

  5. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    But gaming the system is not a unique problem to the Google marketplace and the new darling of digital marketing, social networks, is facing similar challenges. And since more solutions are now using social signals like tweets, shares, likes, Klout...

  6. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    The report's findings notwithstanding, over the last four years both search networks seem to be more or less fixed in place in terms of their share of domestic search volume. Time will tell whether that will change, and whether we'll see changes in...