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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  4. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Which social networks are these marketers active on? The study looked at what other social networks marketers are on aside from Twitter; Instagram and YouTube came in at a tie at 45 percent: Which media sources do these marketing professionals...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. Now, my wife's social media activity revolves around reading other people's updates on Facebook and Instagram, so I wasn't mad or anything, just disappointed when...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Wojcicki joined Google in 1999 as employee number 16...