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Media Mix

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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    PageRank was simply based on popularity, we would definitely see a different mix of websites with higher PageRank than they currently have. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting content picked up. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This will give you a well-rounded mix of strategies and tactics, allowing you to take successful tactics from other areas and apply them to your space. After all, even the best media optimizations won’t work for your new client if their competitors...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Every aspect of the marketing mix and sales process must be...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  7. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. Google Analytics Top Conversion Paths report provides excellent data to help you...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Lisa Williams, Director, Paid, Owned, Earned Media, Rosetta The goal of Share13 was to connect like-minded marketers and brands and...

  9. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    YouTube TrueView will definitely be a part of the OTRD media mix going forward and the team is already considering other innovative ways to use the format to drive economic impact for Oklahoma … for a song.