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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. In the early stages of online advertising, targeting options...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But that doesn't mean that they shouldn't be in your media mix. You should review your traffic mix to see where the majority of clicks reside, and then consider an expansion test. The "80/20" rule means that 80 percent of your traffic/sales are...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation. It's becoming an important part of any organization's marketing mix and can...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    PageRank was simply based on popularity, we would definitely see a different mix of websites with higher PageRank than they currently have. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting content picked up. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This will give you a well-rounded mix of strategies and tactics, allowing you to take successful tactics from other areas and apply them to your space. After all, even the best media optimizations won’t work for your new client if their competitors...