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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation. It's becoming an important part of any organization's marketing mix and can...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    PageRank was simply based on popularity, we would definitely see a different mix of websites with higher PageRank than they currently have. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting content picked up. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This will give you a well-rounded mix of strategies and tactics, allowing you to take successful tactics from other areas and apply them to your space. After all, even the best media optimizations won’t work for your new client if their competitors...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Every aspect of the marketing mix and sales process must be...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.