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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video...

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. In October 2009, VEVO received a strategic investment from Abu Dhabi Media Company (ADMC). Peter Kafka of AllThingsD reported last night that “YouTube...

  3. Get the Picture: Brands Use Instagram for Visual Marketing

    Instagram's latest snap shot is a nearly tenfold increase from six months earlier — from 886,000 average daily visitors in March 2012, according to data from comScore Mobile Metrix 2.0. If social media had an Academy Award, Instagram would win Best...

  4. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...

  5. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    On Sept.comScore released its Media Metrix data for August 2012. According to comScore Media Metrix, Amazon Sites had 103.9 million unique visitors in August and eBay had 75.5 million. Today comScore released the latest data from its Video Metrix...

  6. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...

  7. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    With a global audience of 917 million monthly unique visitors, Unruly had a worldwide reach of 62.1 percent in April 2012, according to comScore, Media Metrix. Unruly Media, the leading social video platform, unveiled an interactive infographic...

  8. Obama Beats Romney Early in Digital Marketing Race

    ComScore Ad Metrix data shows that the Romney campaign delivered 26 million impressions, mostly on Facebook, in April 2012. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy...