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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. What do you think most marketers and businesses think of when they hear SEM?

  3. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. More than 2.7 zettabytes of digital data exist today and as content, search, and social...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content frenzy'; writing volumes of content while struggling to develop a cohesive strategy.

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. Search, social, content, and digital marketers...

  6. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Develop Your Content Strategy Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for...

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. What began as a passion project among small pockets of data-driven marketers has become the...

  9. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. Lessons for Modern Marketers From 'Marketing the Moon' Content marketing is nothing new, but its recent popularity surge has marketers...

  10. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. I think every business's content strategy will vary depending on their unique goals and priorities. This allures them to jump in with little preplanned strategy, and...

  11. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Here's a closer look at the different functions and roles within a content marketing project, and who you need to...

  12. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    For example, would it provide you insights into where to advertise, what content to create, whom to partner with, and how best to develop and implement your social media strategy? In fact, of the marketers studied, they shared mainstream media...

  13. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to...

  14. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. While social media quickly merges with PR and customer service, 46...