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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Some of the strategies marketers use to build traffic include guest blogging. Social Media Today: Widely read by a cross-section of industry professionals. Syndication in the early stages of content marketing won't dilute the author's credibility...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. For example, if you created a PDF on the topic of running a social media...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014. Marketers can't just keep their fingers crossed and hope something gains traction and visibility.

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  6. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...