No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media...
A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for keywords can offer. Not only is it a good idea to make sure your product pages are optimized for the...
Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. I don't run ads on my sites, so I avoided that bullet.
Some ecommerce sites contain up to 25 scripts and social sharing services tend to fall into this list. Third-party scripts are one of the most common points of failure for sites: just a single line of JavaScript can take down your entire site.
Comments:Starting at the 10th spot on our list is the Google Ad Planner and other media planning/buying tools. Google Ad Planner - Media Planning Tools Description: A free media planning tool that helps advertisers identify publishers and specific...
There are sites like this one devoted to weird sale items. These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. Here a few ideas to help you formulate a quality content led digital marketing plan.
In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail.
Therefore, a content marketing strategy can increase lead flow, sales, email signups, social media followers, and RSS subscribers. When you produce amazing content that gets syndicated on major sites, you can gain massive exposure through visitors...
If not, then you should be looking to drive visitors from other channels, such direct type-ins due to brand awareness, email marketing, or referral traffic from social media, guest blogs, YouTube, and so on.
The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed that Facebook is rife with dodgy profiles, designed to click ads, Like pages, and waste large sums of your money.
We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...
The best links, like sales, are won over time, with a well-planned content marketing strategy and relationship building initiatives (such as social media participation). Traffic from referral sites Leads or lead opportunities from referral sites
The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is targeting largely inbound links, dropping the rankings of sites/pages that might have unnatural links pointing to them.
Covario unveiled a new business unit, RIO SEO, that offers five search marketing and social media software modules. Just six years ago, there were three major search engines, social media marketing meant getting on the Digg homepage and the only...
This refers to the idea that linking out to other sites drains your PageRank. It can be thought of as being the "normal" for a niche of sites but may also refer to links for a certain market sector/keyword/locality/etc.
Optimized content marketing is at the intersection of organic search optimization, social media, all the recent Google algorithm changes, and content marketing. Google+ – Social networks and social media are about relationships and relationships...
Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. Now, you can walk into the CMO's office and say, 'These are the keywords triggering our...
The Display Network has changed from its origins of direct response and evolved into tool that complements brand advertisers’ traditional ways of buying media around target audiences. Google never explicitly asks you who you are or what you like...
Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value (mainly by creating and buying sites) as some sort of...
Ambiguity in the definitions of domestic vs.foreign sites and “facilitates or enables”, to the extent that even sites compliant with DMCA safe harbor provisions may still be vulnerable. Small sites won’t have sufficient resources to defend themselves.
