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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. If your organization has a successful SEO strategy...

  3. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  4. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A diversified link-building strategy is the key But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Here are the six most important factors that will guide your link-building...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consider them and mold them to fit your strategy. Before you dive into a new strategy, it's good to get the basics right. Education Is Your Strongest Strategy If you only check out one company or only click on one hyperlink from this post, let it...

  9. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...