SEO News

Media Marketers Social Search

RSS
  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Attribute the deceleration of search more to the market beginning to mature than marketers losing confidence in it. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the...

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  5. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  7. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. As multi-device consumption becomes the standard for...

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  9. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Search results beware and be aware, customer service...