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  1. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Jared Belsky, president of 360i, said the DNS is...

  3. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. If you're in any field related to Internet marketing, you should be spending all day on social...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google...

  5. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the...