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  1. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. If you're in any field related to Internet marketing, you should be spending all day on social...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Brendon suggested that marketers are just not trying mobile marketing, referencing data about the number of mobile landing pages that are out there. This is a dream use case of digital marketers today, as their ultimate goal is – and has always...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The idea is to let these kinds of companies offer more affordable SEM services to smaller marketers. The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and...