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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Some of the strategies marketers use to build traffic include guest blogging. Social Media Today: Widely read by a cross-section of industry professionals. As you saw in the image above, the client's blog received a significant traffic boost from...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  6. 4 Critical Elements of a Successful Content Marketing Team

    What hiring strategies have you employed when bringing content marketers on board? Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. The business strategists are focused on understanding...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or...