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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things. Before Facebook, Twitter, or Pinterest, Google was...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital marketers can easily outsmart HR or recruiters unfamiliar with industry slang. The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers.

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Safran said this may show that marketers have realized they need to narrow their focus to ranking higher in search engine results, instead of being distracted by the plethora of other channels. Survey respondents said that they handle not only...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. To get an idea of how big an opportunity this represents...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...

  7. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    As for those women attending SES events, Roth notes that “a female speaker at SES New York is looking into arranging a girls night out for female speakers – so hey we could be getting somewhere in making the female marketers a powerful force!

  8. Is Agile Marketing the Future of Search in 2013?

    This might be a very new way of thinking for search marketers, but it's not a new concept or model. During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers...

  9. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...