Kantar first observed the drop in spending from financial, legal and medical marketers around the end of the first quarter - and the drop continued right through Q3. During Q3, an expanding number of the largest marketers became even more...
Failure to comply with golden rules #3 and #4 is currently an epidemic amongst U.S.marketers. Havas Media Social 2011 Social Commerce Survey Mobile Barcodes 101 QR codes are a 2D barcodes that resemble square-like mazes.
Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries.
Here's what search marketers should look out for as we get into the busiest time of the year. Digital Marketers Need to Work on Elevator Pitch for Holiday Season By Greg Jarboe comScore released its Q3 2010 U.S.retail e-commerce sales estimates...
Alternative Search Engines Marketers Should Pay Attention To by Bas van den Beld You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all...
Another piece of good news is that inherent cost inefficiencies within Yahoo Panama's "advanced match," a canonicalized broad matching system, means marketers are already in a process of optimizing their bids simply by migrating to Microsoft...
Increased Paid Search Market Efficiency - with time spent managing campaigns returned and budget wastage on Yahoo minimized, marketers could see more gaps for campaign improvement as competitors also refine their own spending.
At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. B2B marketers are increasingly using social and search together. Search marketers need to focus on maximizing relevance and conversion...
The lingering effects of the Gulf oil spill have given destination marketers cause to reassure consumers, addressing misconceptions about the region through digital channels, which have been key to providing up-to-the-minute news and information...
Facebook and Twitter continued to be the most frequently mentioned social media platform but, of the marketers surveyed, share of interest was being lost to Foursquare and Youtube. Social media (41.3%)
Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content...
