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  1. The 2014 Super Bowl Commercials Just Kicked Off

    With 'planned agility' brands can make a splash, join the conversation and BE the conversation with video in Super Bowl XLVIII. Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads...

  2. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity to pick their brains. They built the platform with the intention of solving a particular problem: Most search marketers just...

  3. Nomenclature: The Industry Case For and Against SEO

    More than kicking off a conversation, he revived an ongoing one, bringing it current and back to the tops of our minds in a big way. Betts and I had a conversation about the reaction to his article and decided to take a sort of informal poll, to...

  4. GoAnimate Unveils New Political Characters and Backgrounds

    Building on an already robust library of characters and backgrounds, GoAnimate’s new political collection provides an opportunity for marketers to join the election conversation in a rich media way. To see what social media managers, search engine...

  5. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Take action: Monitor core business-related keyword mentions across social media platforms and engage communities with conversation and information, but hold the outright sales pitch, unless asked/appropriate.