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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The hype around Facebook and social media in general, appears to have dulled the senses of marketers and brand managers. If relationships are worth their weight in gold, most marketers leave the social media mine untapped.

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. As you can imagine, many marketers salivate at the possibilities of being able to have a scalable and repeatable methods for...

  6. 6 Billion Hours of Video Watched on YouTube Each Month

    But, according to Kyncl, the audience that most marketers want to reach is called Generation C. As a result, we're seeing a myriad of brands increasing their media spend, building channels, and discovering first-hand that the interactions they have...