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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Using one technology that has the ability to track and attribute all sources of your paid...

  2. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Building authority through links and social media endorsements.

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. Then they set goals and measure progress for each individualized portfolio...