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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced Content Optimizer providing deep integration and SEO capabilities into the Adobe Experience Manager signify an important shift in our...

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Market for the travel industry? The report also shows that 51 percent of travelers globally use social media to inform their travel decisions. Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as...

  3. Why You Need to Own Your Data & Digital Assets

    Ownership promotes control and the ability to nimbly respond to emerging trends and market forces. Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...

  5. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries.