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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Now companies such as Yandex, AdFox, Criteo, Google, and...

  5. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels.