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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. The quarterly analysis - which covers Covario clients in the tech, consumer...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Attribute the deceleration of search more to the market beginning to mature than marketers losing confidence in it. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the...

  3. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Location pages should be created with links to...

  4. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you...

  5. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  6. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Bouncing those ideas off your social media team and especially your own...

  8. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. There are some other methods that some might call organic, such as...

  9. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share. There are several key ingredients that make this social media campaign so incredibly effective.

  10. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer.