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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to or visiting a site". Marketing professional Pam Dyer offers a list of 50 social monitoring tools that cover...

  2. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  3. Make the Most of Your Social Media Interactions: 9 Tips

    Social media monitoring and listening tools aren't essential to running a social campaign, but they provide a tremendous advantage. Keeping in mind industry standards and best practices are key when determining the optimum point for listening and...