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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to or visiting a site". Marketing professional Pam Dyer offers a list of 50 social monitoring tools that cover...

  3. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    Social media monitoring and listening tools aren't essential to running a social campaign, but they provide a tremendous advantage. Keeping in mind industry standards and best practices are key when determining the optimum point for listening and...