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  1. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. While the engines work toward lessening the importance of link building, the value of links isn't purely for SEO. Social media marketing has become a routine part of SEO recommendations.

  2. It Doesn't Matter What You Call Your Online Strategy!

    One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc within the industry. Link Building: You're building links - what about the quality/relevancy of these...

  3. How to Google-Proof Your Small Business SEM Strategy

    For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. Don’t interpret the evolution of SEM as merely an exercise in semantics. Similar to putting your entire stock portfolio in a single...

  4. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Many SEM firms offer services around this topic. The most effective strategy is to attract social media links. Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians...