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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. For example, if you're to look at sites that are popular...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. If you have location or sell through the channel, get your locations or agents up on mobile geo...

  3. So... You Think SEO Has Changed?

    Complementing content marketing efforts through social media can help acquire high quality links. Links are supposed to be a vote of relevancy based on the strength of the content that they link to. And, because it's hard to measure ROI in links...