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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    For example, if you're to look at sites that are popular, for example porn sites are very popular, but people tend not to link to porn sites. So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of...