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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.

  5. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...