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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Pick Up on Current Events for Link Building

    Getting attention from out of nowhere is always hard, but when you link your message to something that already receives a lot of attention it becomes much easier. Giving your website an active role in current events is a lot more efficient than...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. For example, if you're to look at sites that are popular...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. And while press releases as a link building strategy is hotly debated, there is no doubt they bring real...

  5. So... You Think SEO Has Changed?

    Internal Link Structure Alignment But other than a few technical issues that affect some tactics, not much has changed in regards to the impact that internal link structure has on SEO (except maybe the weight of certain elements like keyword...