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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    One of the advantages of using link analysis, as opposed to say a media database is one of context. Every market has its public relations superstars – companies both large and small who have learned how to work the media to get coverage for their...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. Your customers will appreciate the fact that you're sharing information that helps them even if you didn't generate...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. But that doesn't mean that they shouldn't be in your media mix. Even though this happenstance is commonplace, there is an inherent danger lurking in your account...

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Social media platforms thrive on vanity and ego and the modern-day content marketer needs to balance...

  5. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...