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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It is sponsored by WordStream and DWA Media. With several ways for attendees to meet and trade ideas, ClickZ Live in San Francisco is an interactive playground for marketers. This is one of the reasons ClickZ Live places such an emphasis on...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  5. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Social media is more personal and has become about...

  8. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. In many respects, you can liken it to adding a new product to your marketing efforts, with its own microsite, email marketing...