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Media Influence

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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    With personal lives all too public on social media, care is required to ensure something as innocent as a holiday snap doesn't leave you exposed. Being able to expose the ulterior motives of those behind a campaign undermines its credibility and...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. Twitter’s influence in this sense cannot be understated: Conversations on Twitter about Michael Brown...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Simply following shares, chasing lists, and reporting on social media metrics alone serves little business purpose. Social media platforms thrive on vanity and ego and the modern-day content marketer needs to balance objectives, amplification, and...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". It is the combination of content and influence that...