SEO News

Media Influence

RSS
  1. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". It is the combination of content and influence that...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. But] you can use social media monitoring tools so at least somebody is monitoring what's being...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report. EMarketer estimates that "Google will have a notable...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. The time delay between abandonment and return allows you time to...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces...