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  1. Search Top Priority Among SMBs [Study]

    As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent. Additionally, traditional or print media is still widely used by numerous SMBs and is a staple for many service...

  2. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    This is the first time we’ve given the industry and the marketplace a sense of specifically how big social media revenues are. Laszlo believes that the slow growth is probably due to a maturing industry, which has become comfortable with its search...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    While content written for SEO purposes is intended to increase a website’s search visibility, you can promote that same great content through other channels, such as social media and email, as well as repurpose it into downloadable whitepapers and...

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. One important aspect about social media that is often overlooked in...

  7. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. There are some other methods that some might call organic, such as interviews...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. It was not only the macro media mix modeling that...

  9. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...