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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    This is the first time we’ve given the industry and the marketplace a sense of specifically how big social media revenues are. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Because your SEO content should be relevant and valuable to your target audience, posting to social media should result in sharing of that content. Have you stopped to think that the same great content you’re creating for SEO could be used for...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    One important aspect about social media that is often overlooked in enterprise organizations is the importance of being social and developing quality relationships over time with people who respect your knowledge and contribution to the industry...

  5. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Continuing an engaged social media presence Note that some of the queries were difficult to classify in the analysis, so the industry data by row does not add up to "all" data. Local businesses have been scrambling to adjust, as some deal with the...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were...