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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  2. Search Engine Watch Redesign Breaks Records

    However, to measure the success of a fluffy objective such as “create a more attractive and engaging website” we had to split the project into sets of editorial and business goals, shown below: Increase engagement with our brand via website and...

  3. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    How do you measure ROI? Social Media Marketing The Business Value of Social Media & SES Hong Kong - TopRank Online Marketing Blog Lee Odden previews his SES Hong Kong session, at which he will discuss the answers to some important social media...