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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. It was a call from the UK. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    As midnight hit every time zone, the term spiked, indicating the level of social media usage in those regions. Well, because it creates an almost 20-hour celebration craze on social media that allows us to see how one, scheduled event impacts the...

  4. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. In many respects, you can liken it to adding a new product to your marketing efforts, with its own microsite, email marketing...