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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Guest blogging is bad for both social media optimization (SMO) and search engine optimization. For example, since blog software was first invented, I have heard...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Creative Content Marketing: From Strategy to Execution When the actual content is created there will...

  4. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. Search engine optimization (SEO) is an incredibly...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. In addition to optimizing for the desktop experience, make sure...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Cultivating a sophisticated cross-channel strategy requires the same type of TLC gardeners use to tend their budding blossoms. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a...

  7. The Role of #Hashtags in Social Media and Search

    Are hashtags worthy of being part of your social media strategy? For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Most people relate a hashtag with social media.

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...