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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). Use this information anecdotally to develop a huge list of content ideas for your top...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...