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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). Use this information anecdotally to develop a huge list of content ideas for your top...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. If Facebook is successful with video, who knows what implications that will have across the...