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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Finally, ask them where they would go to validate that the company they found was a legitimate...

  2. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Once you’ve engaged, measure. As you interpret the data, keep in mind the question is not specific to whether the respondent’s company is going to increase investment, rather, what the respondent as a marketing and ad executive believed is on the...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  4. Ford Retains Confidence in Facebook Ads as GM Quits

    However, in his experience a lot of brands don't know how to measure performance properly, saying "Facebook advertising is not as simple as Google - you can't put a dollar in and get a $1.20 back. Direct conversions from advertising don't stack up...

  5. Search Engine Watch Redesign Breaks Records

    However, to measure the success of a fluffy objective such as “create a more attractive and engaging website” we had to split the project into sets of editorial and business goals, shown below: Clearly this number also reflects a general increase...