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  1. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. He has spent the last 17 years working at various interactive, high-tech, and new media companies on the...

  2. How to Use QR Codes for Better Conversion Rates

    If you invite 100 people to an event, and 30 people RSVP, the conversion rate is 30%. Havas Media Social 2011 Social Commerce Survey Do not be mesmerized by the QR code and forget logical sense of purpose, design, and usability in your marketing.

  3. Tearing Apart Killer Marketing Tactics From Shark Week

    Shark Week started way back in 1987 and last year, and many celebrities have hosted the event since, including the guys from American Chopper, Mythbusters, Les Stroud, and Craig Ferguson. This year, Andy Samberg will host the event as the first...

  4. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    Jamie O'Donnell of SEO-PR interviewed Sears about ad networks and exchanges following the event. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the...