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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Only 13% Believe Their Content Strategy is 'Very Successful' Step Back from Tactics to Focus on Strategy In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content...

  2. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Complementing content marketing efforts through social media can help acquire high quality links.

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Develop Your Content Strategy Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. This way your SEO will benefit from the links and...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Here's a closer look at the different functions and roles within a content marketing project, and who you need to...

  7. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. By combining SEO with a great website and effective...

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my...

  9. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    While it's vital to have your own strategy in place, keep a close eye on any reputation mistakes you see others make. I'm now the CEO of Trackur.com, a social media monitoring dashboard, and author of two books on the topic, "Repped" and "Radically...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. While some have always approached the digital space with a marketing perspective...

  11. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Your links, paid search, and social media acts as the icing, but...