Creating these unique social identities and extending organized, branded support for each location pays off for brands, and this strategy has been working for quite awhile. Even if marketers completely disregard the inherent benefits of effective...
Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their...
There is a lot more that goes into a fully built out content marketing strategy, but there are the major foundation components. Build Strong Social Media Presences Any social media site or search engine can see the number of interactions you get...
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. For a content strategy to be truly effective, we need to build a following and an audience.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts. Likewise, your social media strategy should involve a compilation...
So if you haven't started thinking about how to execute on your mobile strategy, including how to measure performance, the clock is ticking. And hopefully your company has at least started to build out a mobile strategy to provide a better...
For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Get Ready for Google Glass: A Strategy If you're a local company, focus in on local search results and social media.
Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should be considered before jumping in. Creating social media guides that clearly outline the appropriate messaging...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Your links, paid search, and social media acts as the icing, but...
Failing to plan will only prevent you from executing a strategy, as you will be too busy reacting to what is wrong. Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
Let's approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice when it comes to your marketing strategy. If this article resonates with you, and you feel your team is ticking off a lot of these...
We should take the strategy that worked domestically and roll it out to our additional countries. We have an effective link building strategy domestically. In many of these cases you may be able to leverage existing in-country relationships already...
But more often than not, you’ll find companies trying to engage with their audience on social channels with no plan or strategy. How to coordinate similar efforts across your social media team. There’s no doubt that almost every business is (or at...
Working on a content strategy. Neglecting core SEO tasks may result in losing out on the long-term benefits that can accrue out of all the social media efforts, as all social media signals may not get passed on and get correlated to the site if it...
And what drives your keyword strategy? Once you have a keyword-informed content strategy in place, you start creating the content. There are lots of great posts on about creating a solid content marketing strategy and translating this strategy into...
