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  1. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015. As the connection with individual customers becomes a priority for most businesses and brands, localization and personalization become paramount to yielding...

  3. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Once you’ve engaged, measure. As you interpret the data, keep in mind the question is not specific to whether the respondent’s company is going to increase investment, rather, what the respondent as a marketing and ad executive believed is on the...

  4. Attention Digital Marketing Director: Read This for Your Social Media Success

    That's why it's crucial for digital marketing directors to plan ahead and constantly have someone qualified on their team to measure the results of related programs and campaigns against the time, effort and spend dedicated to social media marketing.

  5. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Exclusive videos for a publisher’s Google Catalog can include promotion catalog-only sales, cross brand promotions, tutorial videos on how the measure oneself for catalog sizing, etc. They are rich media repositories that you can use to extend the...