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  1. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were...

  3. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach...

  4. So... You Think SEO Has Changed?

    Complementing content marketing efforts through social media can help acquire high quality links. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. The criteria can be designed in almost any way imaginable...

  6. Social Advertising Revenues Forecast to Grow 31% in 2014

    But now that they are public, a significant amount of their manpower is dedicated to building a self-service media buying interface. As companies continue to invest their marketing dollars in the social media space, they will need to be able to...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. For many brands, SEO, social media, email marketing, conversion, content marketing...

  8. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. In addition to optimizing for the desktop experience, make...

  9. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well. However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity...

  10. Mobile Marketing: Connecting With Your Audience on the Move

    Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Look up stream to determine the impact as you would with other media channels. Eric mentioned that for upper funnel campaigns...