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  1. So... You Think SEO Has Changed?

    Complementing content marketing efforts through social media can help acquire high quality links. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. The criteria can be designed in almost any way imaginable...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    But now that they are public, a significant amount of their manpower is dedicated to building a self-service media buying interface. As companies continue to invest their marketing dollars in the social media space, they will need to be able to...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. For many brands, SEO, social media, email marketing, conversion, content marketing...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. In addition to optimizing for the desktop experience, make...

  6. Google Active View Format Gets Accreditation

    Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...

  7. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well. However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity...

  8. Mobile Marketing: Connecting With Your Audience on the Move

    Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Look up stream to determine the impact as you would with other media channels. Eric mentioned that for upper funnel campaigns...

  9. FTC Tightens Online Disclosure Requirements

    Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. Now, if you're posting anything on a social media platform, that specifically...

  10. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    Selling and Buying SEO Services Without Any Mention of Social Media Similar to #3, SEO agencies that are not yet factoring social networks, social media and social signaling into their SEO services methodology are doing their clients a disservice.