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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply...

  2. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. If you can line up additional outreach/attention around the same theme, and let's say you get 25 links on average per project - surely it makes...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were...

  5. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...

  6. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements. This will help you build a prospective media list. Applying this tool to key members on your media...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But that doesn't mean that they shouldn't be in your media mix. Remember, these efforts are challenging but they will help your campaigns. Even though this happenstance is commonplace, there is an inherent danger lurking in your account if you don...

  8. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach...