Even if marketers completely disregard the inherent benefits of effective social media programs in their own right, the growing ability of these efforts to generate credible social signals and influence search engine visibility can’t be denied.
Bringing Together Paid, Owned and Earned Media Let's assume that you're a marketer tasked with the SEO efforts of your company. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic...
It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. When you authentically engage with other Pinterest users...
The client decides that they want the agency to establish their social media accounts. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social...
To jumpstart viewership, Intel leveraged paid media on YouTube, including TrueView and Promoted Channels. Moving forward, Intel is seeking to continue pleasing its users, and Koehler sees YouTube as a great partner for these efforts.
Major media/blog sites are always hungry for content. Build Strong Social Media Presences Any social media site or search engine can see the number of interactions you get per follower, or measure the ratio of you many followers to following you have.
It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media. Whether you require someone to blog about an experience...
The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns. In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored...
Leverage Social Media Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. But that just isn't the case. In fact, Google's Distinguished Engineer Matt...
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. As an example, we've developed a persona called...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Social media metrics on this platform center around the number of followers, views, votes...
A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts. Social Media Health Checklist
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Bottom line: your efforts need to be informed by your business goals...
Expecting a feeds provider to be able to optimize media and bids efficiently is like asking Ashton Kutcher to perform Shakespeare. And while certainly not something just anybody can do, it’s much more straightforward than optimizing media, which...
Building authority through links and social media endorsements. Find out which countries your app is most popular in to determine the biggest impact for your localization efforts. Mobile app creation forces marketers to understand the limitations...
The group was tasked with better understanding each of the bloggers' search and social media habits. Separate from Bing's social sidebar efforts, the folks over at Bing have added a "Pin it" button to the Bing Images search results.
Brands should create more video for use in social marketing and publishers should increase social media marketing efforts to attract more engaged digital video viewers. The Adobe Digital Index team looked at 19.6 billion video starts on media...
