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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Smart marketers recognize that putting their social media eggs all in one "basket" will minimize potential to achieve best results from social media marketing efforts. One of the most effective ways to optimize ROI from social media marketing...

  3. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

    Of those who participated in the survey, 97 percent said they were using social media for their businesses and 86 percent considered it to be an important part of their marketing efforts. Moving onto Facebook specifically, it isn't surprising that...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Bringing Together Paid, Owned and Earned Media Let's assume that you're a marketer tasked with the SEO efforts of your company. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...

  6. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Leverage Social Media Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. But that just isn't the case. In fact, Google's Distinguished Engineer Matt...

  7. Google Active View Format Gets Accreditation

    Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...