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Media Coverage Marketing

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This generated great London/national coverage, but then opened up lots of local PR, blogger, and social opportunities afterward. If content is placed on a big publisher first as an exclusive, they should be linked to from additional outreach...

  2. How to Plan Effectively for Content Marketing in 2014

    Define Your Coverage Area Content planning supports the core of social media marketing. To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and...

  3. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    If the torrent of tech media coverage of Google's new eyewear were to serve as any indicator of adoption, I'll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    This can lead to additional coverage and links from bloggers. This "study" that "beer makes men smarter" got a ton of traction on social media sites. When it comes to content marketing, one of your primary objectives should be to get your asset in...