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Media Coverage Marketing

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  1. How to Plan Effectively for Content Marketing in 2014

    Define Your Coverage Area Content planning supports the core of social media marketing. To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and...

  2. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    If the torrent of tech media coverage of Google's new eyewear were to serve as any indicator of adoption, I'll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    This can lead to additional coverage and links from bloggers. This "study" that "beer makes men smarter" got a ton of traction on social media sites. When it comes to content marketing, one of your primary objectives should be to get your asset in...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Media coverage will also appear in search. It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage.

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter PR Tips to Increase Media Coverage Check out a Twitter pitch by Lisa Grimm, PR Media Director at space150, that resulted in media coverage. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media...