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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and...

  2. Native Advertising for Small Business: The Missing Link?

    Several variations of this strategy have emerged, such as promoted posts and content discovery widgets. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  5. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. Social media sites and blogs reach eight out of 10 Internet users in...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...