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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local videos, social media links and social sharing options Links to review sites like Google+, Yahoo Local, Yelp, Angie's List, and others. For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites. In addition to strengthening your overall social media marketing position, it's going to be...