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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites. Social media has been a major player in the digital marketing landscape for the last few years.

  3. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Take stock of your web copy and recent social media content. Many sites have also incurred manual penalties that...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Do you anticipate companies will increase or decrease their advertising/marketing investment in the following social media sites in the next 12 months? A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the...