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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive image for our brand. I've been thinking about our marketing campaign, and here it is!

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    We got the White House to switch sides and now our global campaign and the growing public pressure is forcing Congress to abandon the bill. The Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA) would allow the US government to block any of us...