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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Review Webmaster Tools report for Google and Bing Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] fix one-off inaccuracies on publisher sites? Will our location information be sent to GPS and car navigation sites? How many sites does [VENDOR NAME]'s network syndicate to? How long does it take for publisher sites to update my...