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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...

  2. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Review Webmaster Tools report for Google and Bing Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to...