Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the...
Leverage Social Media Ahrefs has a feature called "linked domains," where you can see which sites a domain is linking to. So if you’re looking for more link ideas, figure out which sites and documents these schools are linking to and why.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Every SEO engagement should include a metrics-driven analysis of social...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media...
Not only is it a good idea to make sure your product pages are optimized for the term you’re driving traffic with in PPC (including your meta information and body content), but ecommerce sites can rank for terms in search, too.
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
Head so take advantage of this feature to encourage visitors to visit a specific landing page or go to your social media sites. Just like you would on your social media channels, try to focus 60 percent of your content to entertain your viewers...
AB: How can marketers best utilize Bing to leverage social media to help influence search rankings? Don't forget to review your robots.txt file periodically - many sites block crawling which hurts indexing and ranking.
Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. The more sites and authors that implement authorship markup, the less distinguishing the authorship markup will become.
Just as the quality and relevancy of sites linking to your documents weighs on the value of that content, so to do the sites you choose to link to. Are the sites that link to your pages relevant, trusted, and credible domains, or are they chiefly...
While some people simply click the top sites without consideration (Google is flawless in its ranking systems after all) most, at least, scan the titles and/or descriptions to see if the site is a match for what they're looking for.
Media will be more likely to link to content that is compelling and provides information that goes beyond the original reporting. The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites.
The rise of social media is all about content and engagement driven through new technology. Placing advertising, even though it is paid for media, against content marketing is wrong. Pair this alongside a renewed interest and focus on content...
Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...
Potential linkers, or people on social media sites that share content related to buying homes, aren't going to share your new articles on mortgage tips or home inspections, unless the articles say something very new, different, and compelling.
Use this space to provide more information about your brand, share links to your key landing pages or social media sites, and post related videos. Note how Rosetta Stone has done a good job of incorporating calls to action as well as social media...
The perpetual problem with hyperlocal is the scarcity of content beyond traditional news media. In many cases, the best hyperlocal sites are limited to just a handful of towns. It seems like a decent media property for catching up on news, but not...
To help ensure that you are indeed producing linkable content it's helpful to visit related blogs, forums, answers sites, etc.and find commonly asked questions or discussed subjects in your field; preferably those with poor answers.
Search engines want sites to earn their links. Very few organizations completely lack the ability to create something link worthy (save for the exception of some thin affiliate sites and resellers without their own value proposition).
Social media promotion of your site, sending content to bloggers and webmasters, asking for links, guest posting.there are tons of ways and I'd say figure out what works for you. With Google's Penguin knocking out some sites to the extent that...
