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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues.minutes

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Integration with Adobe social enables shared assets and helps brands manage communities on their own sites.

  4. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Take stock of your web copy and recent social media content. It includes everything from blog posts, articles...

  5. Matt Cutts on Links & How to Succeed With Content Marketing

    There are a number of elements, but let's talk about the concept that a good content marketing plan is using multiple channels for communication like social media channels, content on a brand's own site, guest posting on other authoritative sites...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Continue to write and build content and posts on a number of influential sites that are relevant to your...