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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    With personal lives all too public on social media, care is required to ensure something as innocent as a holiday snap doesn't leave you exposed. Being able to expose the ulterior motives of those behind a campaign undermines its credibility and...

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or...