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  1. How to Plan Effectively for Content Marketing in 2014

    Define Your Coverage Area Content planning supports the core of social media marketing. To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    This can lead to additional coverage and links from bloggers. This "study" that "beer makes men smarter" got a ton of traction on social media sites. If your asset lives outside the blog (in a separate content resources section of your site), pen...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Check out a Twitter pitch by Lisa Grimm, PR Media Director at space150, that resulted in media coverage. Twitter PR Tips to Increase Media Coverage Companies and organizations breaking news via a tweet is the new “normal” of public relations, media...

  4. Future Forward - Shifts in the Digital Revolution at #SESLON

    Here's a recap of more live coverage of SES London 2013 Day 1: SES London Take Away “Beyond Engagement: Harnessing The Power Of Social Media” - Linkdex Blog Creative Content Marketing – Winning Hearts, Minds How to Earn Visibility  - Linkdex Blog

  5. The Client’s Guide to Publishing Infographics

    If that’s the case, then you’ll need to time your launch date accordingly and so you can “piggyback” on potential interest and media coverage surrounding the event. Spending anywhere from $50 to $100 can help get your infographic valuable exposure...

  6. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    A PR professional understands that an activity designed to generate buzz doesn't guarantee media coverage. The answers we don’t want to hear is along the lines of “well the MD wrote the site content four years ago”, or “we have an intern who writes...